Category: Skoodos
A decade ago, school admissions were characterised by queues, forms, physical counselling, and limited access to information. Today, with the onset of digital parenting and school admissions, it is a highly connected world, with school admissions being no exception.
Parents of children in major metros like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, and Kolkata are now using technology not only to find schools but also to assess, filter, and even complete the online school admission process. Skoodos is a platform that allows parents to compare, read reviews, and understand school admissions before they apply.
This is because it is a reflection of a larger phenomenon of how parenting has evolved with time.
Digital parenting in education is a term used to describe how parents use digital media to make informed decisions about their child’s education and learning environment. In relation to admissions, this includes:
This has created a new parent’s journey that is structured, informed, and proactive.
In the past, schools used to provide information through brochures, school counselors, or school open houses. Now, parents gather information from a variety of online sources, including:
This phenomenon is a reflection of digital parenting, wherein seeking information about a child’s education, including curriculum, extracurricular activities, and teaching methodology, forms an essential part of digital parenting in education. Parents are now arriving at school presentations with a list of questions on pedagogy, technology, foreign languages, student-teacher ratios, and sports infrastructure.
Websites like Skoodos are useful in this context, as they allow parents to compare multiple schools based on location, fees, ratings, and boards before initiating any further communication.
The technology-driven school admissions process has gained momentum with:
The process has helped eliminate difficulties like traveling, errors in documentation, and repeated visits to schools. The COVID-19 pandemic led to a surge in this process, with most school admissions in metros following this model.
Parents do not have to physically move from one campus to another, queue for forms, or send in documents. Now, they can:
This is a positive change for working parents or parents who face heavy metro traffic.
The biggest change is from an intuitive choice of schools to a data-driven comparison of schools. Parents now consider:
Fee structures, particularly in metros, involve the analysis of fee structures for tuition fees, annual charges, transport fees, meals, materials, etc. This is in line with the long-tail search intent for:
How parents use technology for choosing schools.
Parent communities share their experiences on:
This new information layer was not present in pre-digital admissions. This plays a significant role in admissions, particularly for pre-primary and primary school admissions.
The actual work of shortlisting schools involves the use of technology. Parents may consider the following parameters while shortlisting schools on a digital platform:
Filter Type
Common Parameters
Board
CBSE, ICSE, IB, Cambridge, State
Location
Commute, traffic, safety
Fees
Tuition + Annual + Transport + Meals
Facilities
STEM, sports, arts, digital
Class Strength
25-45
Language
Hindi/English + Foreign
After-School
Coding, music, dance, robotics
Transport
GPS-enabled buses, verified staff
Tools like Skoodos are useful in this phase of the admission process, helping parents shortlist schools rather than conducting research from scratch.
Virtual tours and online admissions are becoming more common in metros. Virtual tours, 360-degree campus videos, parent orientation webinars, and online open houses are becoming more common in metros. These help:
In some Bengaluru, Mumbai, and Delhi schools, parents are able to complete the admissions process without the need for physical visits—a phenomenon that was rare before 2020.
Technology has impacted the entire admissions process:
This mirrors the overall edtech impact on school admissions, where communication and admissions are becoming more digital.
Digital adoption is the highest in metros, where digital literacy is high, and there is a dual-income family structure and a greater number of school options.
Majority – CBSE and State board dominance
These trends reflect the digital parenting trends in Indian cities and include search queries such as:
How has digital parenting changed school admissions?
Parent Involvement Through Technology is enhanced, not reduced, by technology through:
This eliminates the communication lag that used to be present in the earlier diary-based system.
Parents used to wonder:
Is online school admissions reliable?
Today, the answer is a resounding YES, thanks to:
The school administration also benefits from this system in terms of transparency and reduced communication lag.
Digital transformation has led to the development of new services, which include:
Parents are increasingly using platforms like Skoodos as an early-stage support tool in this ecosystem.
Despite the above advancements, challenges include:
The next phase may include:
Digital transformation is ongoing rather than complete.
Parents in India are also changing their behaviour in terms of school admissions, with technology playing an important role. Parents no longer depend on school visits and references from other parents. Digital parenting is becoming an essential tool, especially in metro cities, where parents face time constraints and stiff competition. The involvement of technology in school admissions is becoming inevitable.
As digital parenting increases, parents are also becoming more comfortable with technology, which in turn is making school admissions easier. Skoodos, an admission platform, is helping parents to compare schools before making admissions.
1. How has digital parenting changed the admissions process?
Parents now research, compare, and apply online, making the admissions process more informed and efficient.
2. How do parents search for schools online?
Parents search for schools online through websites, reviews, and virtual tours, as well as through Skoodos.
3. Are online admissions trustworthy?
Yes, as payment receipts, document uploads, and status tracking have enhanced trust.
4. What is the role of technology in the admissions process?
Technology helps in the research, shortlisting, and application process.
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